It’s time to get that website design you have been waiting for. The one that will make your business stand out from the rest and generate more revenue with higher conversion rates.
A website is an important investment in any company, so it needs to be designed well and serve the brand’s specific needs. However, note that creating a beautiful site isn’t enough though. You need people to actually visit it too. The good thing is that you can reach out to reputable web design companies such as Semtrix that will help you increase website conversions. That said, here are 5 ways to increase conversions on your site.
1. Make sure your website is mobile-friendly
According to recent studies, over 70% of web traffic comes from mobile devices. If your site isn’t responsive or looks terrible on smaller screens, you will be losing out on a lot of potential business. You, therefore, need to optimize your website for search engines. Keep in mind that mobile devices are very different, so you can’t simply scale down your desktop site. You will need to create a special version of the website that is optimized for these devices.
2. Offer an easy-to-use contact page
If someone is interested enough in your business to visit your site and gather information but wants to apply what they learned later, they need an easy way to get hold of you. This means having all relevant contact details available on every page of the website since people may not always find them easily when they have reached this stage. If there are too many steps involved before getting through with inquiries or complaints, conversions will go down drastically because potential customers just wouldn’t bother.
3. Include clear navigation and call-to-action buttons
For users to easily visit the pages they are interested in, you need a well-thought-out site map. Your website should have a logical structure that is easy for visitors to follow. The internal links between different sections of your site also need to be relevant, or else people will get redirected into irrelevant pages where it would take even longer before finding what they were looking for. Also, make sure you add enough text on all important parts of your page so people can figure out quickly if this is the right place for them.
4. Add reviews, testimonials, and social proof
People are more likely to trust a company that already has a good reputation. This is where customer reviews come in handy. Gathering positive testimonials from happy customers will help increase your conversion rates because it builds trust. You can also add social media buttons so people can see how popular your brand is and how many people are talking about it online.
5. Make use of attractive visuals
This one goes without saying – having great visuals will definitely make your website stand out from the rest. Use high-quality images that accurately represent your brand and its values. Also, be sure to use the right type of fonts and colors in line with your brand identity.
These tips will help you get started in increasing conversions on your website. Once you have a well-designed site, it’s time to start marketing it and bringing in more business.