Lead generation is essential for any successful real estate business. This process aims at bringing an interested audience to your website and showing them what you are offering. Then, you can convert them into property buyers or renters through your website. This might seem simple in theory, but in reality, it takes a lot of work on different aspects. But the very basic step in lead generation is building a beautiful and easy-to-use website. You can have that with the best real estate wordpress themes in 2022. Lead generation happens through different methods, from basic email marketing to interactive social media marketing campaigns and anything in between.
Without proper lead generation, you will lose business opportunities. This is why you need to pay a lot more attention to the way you are performing this process. No need to mention that you need to approach prospects the right way to make sure you are not falling into any undesired marketing traps. This article outlines 2 of the most common mistakes that you should avoid if you want to generate more leads from your website:
- Not paying much attention to organic growth
Organic growth is a powerful method that helps your real estate website survive tough competition. It gives your website weight and credibility. Some realtors, however, are impatient and want to see instant results for their websites’ rank. This could drive them in the direction of buying leads instead of working on the real issues of their website. While this approach can lead to instant outcomes, it can also lead to more harm than good in the long run.
It is a kind of gambling.
Many reasons make this strategy too poor to count on, including that it costs money without real returns. First and foremost, it offers no solid or reliable results, just like gambling. When you buy leads, you are getting random leads that may have zero interest in what you are offering. While you are spending your hard-earned money on this, someone else is investing in organic growth. And guess what? Your competitor is closing more deals than you.
Purchased leads are not exclusive.
Another huge defect in this method is that there is no guarantee of exclusivity. Your provider can get cash from you and other competitors in return for selling the same leads. This way, you will have to double your efforts to beat your completion in reaching these leads through emails or phone calls. So, why go through trouble while you’ve paid to avoid it in the first place?
- Misuse of social media
Social media is a huge treasure box for every realtor looking to generate leads through their website. Proper use of social media should redirect more audiences to your website. This step can convert them from random visitors into interested prospects and leads.
Social media platforms have billions of users, and proper use of such platforms can get your real estate website exposure and visibility. But this can’t happen if you insist on using spam tactics. For instance, spreading spam comments on your pages can indeed make your posts visible, but this is only a temporary visibility. As a result, your comment section will not encourage real users to write and interact with them.
Another major way to misuse your social media presence is by relying on non-professionals. You might think that setting up an account and posting a couple of videos or comic photos qualifies a person to run social media pages. Social media management requires the work of a professional who posts based on a calendar and a solid strategy. Also, you need someone who can reply to people commenting on your posts. In the case of inquires, you need your target audience to receive proper help and guidance. This makes them value the kind of service you are offering, and they will become loyal to these pages and, consequently, your website.