The global influencer marketing market will grow to almost $20 billion this year. An increase of 13% compared to 2023, the American platform Collabstr predicts. The growing interest in bloggers shows that the services of agencies that promote influencer marketing are becoming more in demand. As an example, the IviBet casino platform has been able to build trust with its users thanks to its audience analysis. We warmly advise you to check out their website.

Tips to Strengthen Trust

An important trend is the growing trust of the audience. Not only in millionaire bloggers, but also in micro-influencers. And this is a long-term trend, because people relate to those who live similar lives. For example, when it comes to micro-influencers. The rule is that people trust those who resemble them. This could be the girl from the next door who grows dozens of species of orchids in her apartment and tells subscribers about this “art,” or an artist who posts cool photos of his paintings.

But audience trust does not appear on its own. Below are tips on how to strengthen it.

Don’t start a project on social networks until you find a topic that you can write about not only interestingly, but also for a long time

The audience will not believe far-fetched stories. The topic of the blog should really interest you. It may happen that you run out of thoughts and become bored – but that’s what the “big idea” of a blog is for, to draw inspiration from it at such moments.

In other words, you don’t need to aim solely at making good money when starting a blog. The topic should be of interest to you in life, and the audience will immediately feel and share it. You can choose travel, cars, product reviews on marketplaces, classic literature, music or cinema.

But even in seemingly narrow topics, you can create a lot of content. For example, there are hundreds of varieties of roses, but who thinks about it? But each of them deserves to be in the spotlight. Everyone has a story, and everyone can be told in special, best words.

Be principled from the start

Interaction with your blog audience should be honest and clear. If it is dedicated to ecology, then the blogger must show by personal example that he is not indifferent to, for example, the problems of waste accumulation – that is, sorting garbage himself and reducing the consumption of plastic packaging. Declare your core principle and stick to it: be honest and objective in your assessments of brands, products and services, and always put your fulfillment as a creator of compelling content first.

Strive for objectivity in any situation, maintaining a balance in creative presentation.

Advertising content should not differ from the original content.

Act in your own style and manner. For example, process all photos that the advertiser provides in the same spirit of the blog.

Bottom line: a blogger’s honesty and integrity is a matter of his survival on social networks. If the audience “considers” falsehood and double standards, then he will lose subscribers, and then advertisers.

Carefully consider the information about yourself that will be publicly available.

Take this “dossier” even more seriously than preparing for an interview for your dream job.

The image of a blogger in the eyes of the audience is a defining moment in the formation of trust. He will have to spend a lot of time creating a loyal audience, but the first building block is competent self-presentation. Important advice: do not copy others and do not “try on” their images. This contradicts the idea of ​​naturalness, which should come first for a blogger.

When presenting yourself to an audience, you should whenever possible emphasize the values ​​you share with them. Similar life principles and attitudes, coupled with a willingness to defend them, are one of the reasons for trusting a blogger. Visuals, personal photos, stories from personal life – everything must correspond to the unique image being created.

Do a Qualitative Analysis of Your Target Audience

A blogger in modern influencer marketing needs to have a good idea of ​​those who follow him, and even those who might follow him.

If you know the characteristics of your target audience, you can increase their loyalty and evoke positive emotions in your direction. On this positive wave, subscribers will tell all their friends about you.

How to Analyze the Target Audience?

Create a table with the distribution of subscribers by groups and characteristics. For example, divide typical representatives of your imaginary target audience into groups depending on demographic, psychological, social, and geographic data. To create a complete statistical picture in your head, use data from platforms such as LiveDune, Postmypost.io, Hootsuite and others. Pay attention to statistics and analysis of subscribers, and you will be surprised at the results. The main thing in this matter is the regularity of observations and conclusions.

When analyzing your audience, it’s essential to consider the preferences and behaviors of those who are following you. Knowing the demographics and interests of your audience can help you tailor your content to better resonate with them, ensuring higher engagement and trust.

Communicate with subscribers a lot and moderately frankly – the audience perceives the emotionality of bloggers as their honesty.

A blogger needs to communicate a lot on social networks in order to be trusted. Involve your target audience in dialogue. Questionnaires, surveys, comments, live broadcasts – all this allows you to get to know your subscribers better and understand their main pains and desires (which means it will be easier to “promote” products and services to them). Sometimes such tools help develop the blog itself – for example, subscribers can suggest new topics for creating content.