November 20


Expensive and Luxurious. How Visuals Help You Sell

Neuroaesthetics, sensuality, retrofuturism and other beautiful things for sale. When you visit the IviBet login page, striking graphics of luxurious casino tables and exciting gameplay can instantly spark curiosity and encourage users to dive into the action, ultimately boosting conversions and revenue.

In the modern world, the art of selling is reaching a new level. It is no longer enough to have high-quality goods at attractive prices or a nice store in a good location. Sales have long gone online. And in order to attract customers, you need to be able to stand out among hundreds of thousands of other entrepreneurs. And here the visual design of the virtual showcase comes to the fore. It’s impossible without high-quality and memorable content.

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Neuroaesthetics for Sales

Back in the 1990s, British neuroscientist Semir Zeki conducted a large-scale experiment. Several dozen subjects looked at the paintings of famous artists. Leonardo da Vinci, Sandro Botticelli, Claude Monet, Paul Cezanne and others. And at this moment, magnetic resonance imaging recorded what was happening to their brain. It turned out that when contemplating beauty, the activity of those areas of the brain that evaluate the attractiveness of other people increased by 10%. That is, looking at the picture a person experienced approximately the same level of emotions as looking at a loved one. At the same time, in the orbitofrontal cortex, which is responsible for pleasure, the scientist noted a real surge of dopamine. As a result, Semir Zeki proposed the term “neuroaesthetics”. It denotes the science that studies the mechanism by which our brain perceives beauty.

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Another adherent of neuroaesthetics, Indian scientist Vileyanur Ramachandran, developed a theory of human artistic experience. And he identified laws that explain why we experience special pleasure when contemplating certain objects of art. Among them there are quite obvious ones like symmetry and contrast. But there are also more complex ones. Such as the laws of grouping and solving problems of perception. The brain likes to solve riddles, for example, seeing a whole through the veil of impressionist brushstrokes or looking for hidden meaning in images.

If painters often use the necessary visual tools in their works intuitively, then the task of a modern salesperson is to learn, based on the laws of perception. The goal is to consciously create the kind of content that will keep the buyer in front of the “picture.” And ideally, it will encourage you to buy what is depicted on it.

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Access to the Sensory Level

A person perceives high-quality visual content at the level of emotions and feelings. Aesthetically designed websites and social media accounts “warm” visitors. Because if a person likes what he sees, he builds an emotional connection with the brand.

In addition, a well-developed visual conveys the professionalism of the seller/manufacturer and his desire to provide a high-level product/service. The result is increased customer confidence.


Visuals play a pivotal role in driving sales for online casinos, as they showcase the thrilling world of gaming and entice potential players.

And, of course, we can’t forget about social sharing and virality. High-quality photographs, illustrations, and layouts are more likely to be distributed without the participation of their creators and have a chance to become viral on social networks.

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Who Are We Working For?

To accurately hit the heart of your potential client, you need to study it well. Like seeks like. The visual must be consistent with the brand’s values and at the same time resonate with the target audience.

Today there are many ways to analyze the target audience. The main ones include the following:

  • research of competitors’ audiences (and their websites, social media pages, etc.);
  • studying information from open sources (collection of request statistics, cases of experts and colleagues, thematic forums and communities);
  • analysis of real customers (subscribers, client base, website visitors);
  • targeted study of individual representatives of the target audience (interviews, surveys, questionnaires, study of profiles on social networks).
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Be In Trend, But Not Like Everyone Else

Your own memorable style is a guarantee of a strong brand identity. It helps you stand out in the competitive field and strengthen your connection with your audience.

Here are a few steps to help you develop your own style.

  • Identify the brand’s unique selling points.
  • Find references from competitors and study current design trends. At the same time, there is no need to blindly copy: it is important to be inspired and find ways to express the personality of the brand.
  • Select visual elements (palette, typography, design) that align with your brand’s values.
  • Ensure that visual elements are used consistently across all touchpoints, including the website, social media profiles, and marketing materials. This approach creates a holistic perception.
  • Improve yourself. Developing a memorable style is an ongoing process. Continuously evaluate and improve visual elements based on audience response, market trends, and your brand’s growth.
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When developing a visual for your brand, it is important not to forget about existing and constantly changing trends. They can be delicately integrated into your individual style.





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