With intense competition in every business niche, businesses need to get noticed by their target audiences. Most small businesses cannot afford conventional mass media advertising like newspapers, television, and billboards due to the prohibitive cost. Local businesses can transform their delivery trucks or other vehicles in their fleet into advertising powerhouses affordably. It is impossible to miss seeing advertising stickers on cars and trucks as they move about all over the town, however, you will achieve the maximum impact only when the stickers are designed right. Some useful tips:
Use an Attractive Color Palette
With the roads being crowded, you need the car stickers to be highly visible to potential customers. The colors in the sticker are the only things visible from a distance that helps to attract the attention of potential customers. It is, therefore, vital for you to choose the color scheme wisely. Ideally, you should have two or three principal colors in the design, however, you must be careful not to go wild and include too many colors as it will look messy from a distance. Because you aim to boost brand visibility, you should focus on using the colors in your brand logo to reinforce the communication in the sticker. Typically, bright colors work better than pastels, but you can always choose to use dark-colored text and maintain a good contrast by using a light background. You must maintain consistency and make your custom car stickers design similar to your other advertising and sales collaterals. If your car sticker has a different identity from your banner or poster, it will only confuse your target audience.
Use a Smart Slogan
A catchy business slogan makes your advertisement more memorable, which is why you will find all advertisements sporting one. By making sure it relates well to your brand and is credible, it helps to ensure memorability. Basing it on the product USP and keeping it short and simple makes it punchier. Including a phone number and website address, help lead acquisition, says a Getblogo report.
Keep the Design Simple and Clean
Even though you need to use graphics to attract eyeballs and text to communicate product attributes, you must remember never to overdo it. People typically see car stickers when they or the vehicle is on the move, which means that they rarely can spare more than a glance to read and understand your message. Incorporating too many details will make the design crowded and deter people from reading it. Invite your audience to read it by maintaining a proper balance between the visual and the text and make as much use of white space as possible to make it more readable.
Looking for an experienced custom sticker manufacturer to help you make car stickers, you can draw the company name, logo on the stickers, which is conducive to publicity and promotion of the company.
Conclusion
A car sticker will work well to promote your business only when it attracts the attention of potential customers and communicates what you want to say well. Using large and uncomplicated typefaces and good contrast between the text and the background is highly recommended for ensuring readability. Including a powerful call-to-action will help to generate more traffic to your store.