May 21


Top Factors To Consider While Designing An OTT Platform

There is not an iota of doubt that the OTT Platform literally transformed the way audiences consume content.


The development of OTT platforms not only shaped the viewing experience but also ushered in changes internal to business development.

Whatever change might seep into the system, one thing remains constant, Content. Content remains the most important factor in ensuring the download of apps, and UI/UX plays a crucial role in the retention of Customers.

So interested in designing OTT Platforms? There are various tutorial software that are available on .

You could take help from those. In this article, we are going to discuss the top factors that go on to successfully building an OTT app.

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Things To Keep In Mind When You Designo Ott Platforms

There are certain things to be kept in mind when you are designing OTT platforms. These factors are crucial and determine the success of your endeavours:

1. Competitive Research 

When there are a lot of OTT platforms, it becomes important to infer the competitive business landscape.

Now analyzing the competitors will enable you to understand the outlining features that already exist. This will enable you to understand what kind of feature you are going to add in your design.

Therefore you need to know the competition in the market so that you offer something better and unique to your dedicated consumers. Once the user likes something, you get the notification for identical content.

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2. User Research And Prototyping

One of the most significant stages of user research is creating Empathy Maps. This enables the design and development teams to chart out users’ motivation and the pain points.


This can be studied by knowing what the user expects from the OTT platforms.

  • Keep moving forward when the audience is watching content. This can be shifted from one episode to another.
  • Seamless navigation through the platforms or completing the journeys.
  • Seeing the value of what the OTTplatform offers and then making the decision of buying.


Prototyping is that stage where the developers go on to build representative models. This aids in testing the core features and receiving feedback from the users.

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3. Personalised Design 

Remember one thing that customers want personalization in their experience. This could be right from the Registration to that of the viewing experience.


Well, device management is another important aspect of creating a personalized experience. This is important.

Through personalized devices the users could find the options like:

  • Quality  Streaming options.
  • Multiple devices.
  • Updated options

If you have to reach your devices to a wider audience, you need to make sure that your OTT app must be compatible with every device.

Therefore when you are designing an OTT, please be more focused on improving the customer experience. This is one key aspect in development.

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4. User Experience Elevation Through Easy Navigation 

You might get a bulk library but navigating through the platform is highly difficult.


According to a survey, it is found that 80% of the users uninstall an app because the user experience is not that proper. Here are certain factors that lead to greater user experience:

Easy Onboarding And Simplification of  The Journey 

Here the app users must ask only for the related details and permissions and stick to the key features and UI elements necessary.

Preview App Content

This is another way of expediting the process and making the onboarding process quick as well as interesting. Netflix, for example, lets its users turn the autoplay offs.

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5. Building A Multi-Experience For The Users 

Today seamless delivery of content on multiple devices is no longer an option for the OTT companies.  They are not mandatory.


There are a few ways through which this very experience could be enhanced. Like Casting to a large screen offers a better experience and helps drive the value for its viewers.


Another aspect of value addition to the end-users is providing them with the convenience of watching the contents without the limitations of speed.

6. Subscription Model

When you have a subscription model, it helps provide predictable and recurring extraction for a long term engaged user base.

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There are different subscription strategies that allow OTT platforms to diversify their prices. Subscription models enable the companies to design a long term profit plan, which is one of the main commercial requisites.


It could therefore be said that there is huge competition for the OTT platforms in the market.


Hence, the companies must hasten its effects to ensure persistent quality services for their users.


If this objective is met, then it is going to bring a win-win situation for both companies and the users.

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